Cigarettes, once a staple in American society and culture, reached a record low 14% usage rating among adults in 2017, according to the U.S. Center for Disease Control and Prevention (CDC). For comparison, at the height of U.S. adult usage, the CDC reported 42.4% of adults smoked. Many factors play into this decline, but perhaps the most relevant is the emergence of e-cigarettes or “vapes”.
Vapes, or vaporizers, act as an alternative nicotine option to cigarettes and chewing tobacco. They work as follows: 1.) A sensor in the device acknowledges an inhalation 2.) The sensor triggers a vaporizing device that heats up the nicotine-containing flavored liquid to such an extreme temperature, it turns into vaporized smoke 3.) The smoker extracts and inhales the vaporized smoke through a mouth piece.
There has been an immense amount of controversy surrounding the flavored liquids; those who oppose them argue that companies like San Francisco-based Juul, and their flavors, target minors and young people. Juul, who named its vaporizing device “juul” as well, made headlines recently when it pulled its tasty flavors, limiting its production to just “Virginia Tobacco, Classic Tobacco, Mint, and Menthol”.